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  • A little bit about me…

    I have worked in the design industry for 13 years now, my love for design and helping those around me achieve great results for our clients (and themselves) is what drives me in my career. I am a real people person and thrive on being surrounded by other like-minded, enthusiastic and inspiring designers.

    In my previous role I oversaw a lot of the creative output and lead the graphics side of the studio. I would most liked to be described as a very creative, loyal, fun, hardworking and motivated member or leader of any team.

    Key Skills

    A great understanding of 2d & 3d design, idea generation/brainstorming, graphic/packaging design, art direction, typography, visualising, great client rapport and presenting experience and the encouragement and guidance of less experienced team members.

    Software

    Photoshop, Illustrator, Indesign

    Hardware

    Layout pad, pencil… kettle!

    Achievements

    I have been involved in many successful re-brands throughout my career but to date I am most proud of my work on PERK!ER Foods who recently won ‘Best New Packaging Award’ at the natural & Organic Show.

    Dairylea which has seen turnover double since the packaging re launch in 2012 and the creation Freixenet Mia, which was nominated last year for a DBA award.

    Chosen as a Design Week Rising Star in 2009. (See below)

    Hobbies & Interests

    I am a keen baker, Mary Berry is my idol! My love of a good brew and taking afternoon tea prompted me to start collecting vintage tea cups. This past-time has now escalated into cruising car boot’s or antique shop’s for potential items I can upcycle.  Making new from old is addictive!

    I enjoy riding my bike (with a basket) and have been known to partake in the occasional 5 or 10k for charity.

    Travelling up and down the UK discovering new Inns & B&B’s is my idea of heaven and my guilty pleasure is Midsommer Murders, closely followed by a dash of George Gently on a Sunday night.

    References

    Andrew Doyle

    Brand Design & Innovation Consultant, andrew.doyle1948@gmail.com 

    Nick Hanson

    Director Hunt Hanson, nickhanson@hunthanson.com

    Louisa Mundy

    Account Director at Touch Pack Design, louisa.mundy@googlemail.com

    Some nice things people have said about me…

    “I have known Anna since she joined our studio as a junior. This means I have seen her grow from a trainee to a senior designer in what seems just a blink of an eyelid.

     As a designer she demonstrates first a real passion for any project she is given. Nothing is ever ‘just another job’ for her. She gets deeply into a brand and demonstrates real understanding of its issues. This understanding then translates into a real skill at conceptualising – she comes up with proper imaginative stories for her design ideas and is able to defend them effectively. And then she is able to turn her rough ideas into beautiful executions.

    So she is a proper designer and a very good one. But that’s not where her skills stop. She is also a wonderful person to have in a team. Always positive, always smiling, she radiates positivity, which has a very beneficial effect on the rest of the team – a real ray of sunshine.

    I can’t recommend her enough. I have loved working with her and the business has benefited enormously from her successful designs.”
    Andrew Doyle, former Chairman, Holmes & Marchant

    “I don’t really want to write this because i’d hate someone to lure Anna away! She is an extremely talented, intuitive designer. Grasps the brief quickly, delivers fantastic first ideas and has a really natural approach to her creative solutions. A true star and future Creative Director.”
    Rebecca Fone, Head of Client Services, Holmes & Marchant

    “Anna was, probably still is, a very creative designer. She managed to get excited about every project even the mundane ones. A real pleasure to work with.”
    Jamie Foss, Director, dhandafoss

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    Rising Star Feature: Design Week Oct’ 2009

    When Anna Johnson talks about packaging design, her passion is bound to infect the people around her. She speaks of her ever-growing knick-knack collection of old Oxo tins and luxury perfume bottles, being seduced by a box telling ‘a little story about what it’s going to do for me’, and her love affair with foil-blocking. ‘I cannot bring myself to throw away anything with foil-blocking on it. It’s becoming quite sad,’ she says. She has even infected her mother. She says, ‘I’m a bit of a packaging geek and turned my mother into the same. I love that my friends and family are enthusiastic about what I do.’

    It’s not just seeing one of her own projects on the shelf, but the diversity of design and the connection with the consumers that Johnson gets a kick out of. ‘I don’t think you quite get that in any other area of graphic design,’ she says. ‘People grow to love these brands.’

    As a designer at Holmes & Marchant, Johnson appreciates some of the smaller jobs, where she oversees the project from start to finish. But working on well-known brands such as Sanatogen, Nutella and Heinz ‘feels like a real accomplishment and much more of a challenge’, she adds. ‘The brief is so concise and you have to respect the history of
    the brand.’

    More and more brands seem to be fighting for a place in the home and not just the shop shelves, believes Johnson. ‘[Packaging is developing into] packs that consumers would want to keep out on their worktops or on display in the bathroom, they are no longer just performing a function and getting hidden away,’ she says.

    Instilling some of her passion in up-and-coming talent is clearly important to Johnson, who talks fondly about the participants of the rolling Holmes & Marchant student programme. ‘They have such fresh, undiluted ideas and really keep us on our toes,’ she says. ‘It’s so important, especially in the current climate, to carry on investing in young, enthusiastic and talented designers and give them the opportunities and support that I was given.’

    When it comes to her ambitions,  Johnson doesn’t beat about the bush. ‘I’d love to be a creative director one day,’ she says. But true to form, that ambition comes with a qualifier,
    ‘If I was able to influence people and know that someone had produced their best piece of work with a little guidance from me, that would be fantastic. Failing that, I’d open a
    cake shop.’